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Convergence in Mobile Devices Drives Travel Technology Adoption and Innovation
Convergence in Mobile Devices Drives Travel Technology Adoption
and Innovation
Consumer Electronics Evolve to Meet Needs for Portability and
Relevant Real-Time Information for Travelers
As consumer behavior has evolved into a mobile lifestyle, the
face of consumer electronics has shifted. Adapting to a wireless
world has led the industry to innovations that cater to the
needs for compact and portable products, but also to the
convergence of multiple technologies to address society's
on-the-go demands. Access to relevant and mobile real-time
information and transportability has impacted the evolution of
design and the degree of product appropriateness, benefiting
today's traveler in business and in leisure.
Norman L. Rose, President of Travel Tech Consulting and Analyst
for Phocuswright, a travel research firm explains, "The new
world of the always-connected mobile traveler is arriving faster
than the industry can adapt. New applications such as location
based services (LBS) will become a key differentiator for the
frequent traveler and should be considered enhancements to
existing customer service initiatives. We are moving away from
the view of mobile technology as the next "cool" thing to an
understanding that wireless communication is an essential part
of the new travel process."
Real-Time Information and Communication: Global Positioning
Systems (GPS) has become a feature in demand by travelers that
through recent innovations has become a mainstream reality. Jim
Schwabe, General Manager of Accessories for Palm (NASDAQ: PALM)
explains, "One of the biggest changes that has happened in the
past couple of years is the ability to implement formally
complex solutions like GPS on a handheld or smartphone. We offer
a GPS kit for our Treo smartphones that gives you all the maps
of the United States and Canada, and turns your phone or
handheld into a complete NAVIGATION
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